VSMP Weekly Tip: Maximize Engagement

This, from BuilderOnline.com:

Maximize engagement. Social media engagement is all about crafting rich, robust content for your potential clients to interact with—to peruse, to like, to share, to comment.

At its bread and butter, you’re providing information about your company and services offered. The key to truly engage your target is to identify moments in your everyday life that tell your brand story, from a behind-the-scenes snap of a stunning kitchen mid-build (and the tidy worksite), to testimonials or quotes from satisfied customers. Engage with current clients on social media, and you immediately provide them with a platform to sing your praises when your work is done. Sharing posts from industry leaders or information about a newly-launched product demonstrates to your followers that you’re at the forefront of design and technology.