Share and Be Shared

In the world of search-engine-ranking, links to your website are a strong contributor – and this includes social media links. Of course, you want your content to be valid, relevant, and useful – but you also want it to be shareable. When someone shares a link to your site, they’re adding to your “trust” factor – increasing the value (and therefore ranking) of your site. One of the best ways to support this – aside from creating quality content – is for you to actively reinforce the “social” aspect of social media. It’s not (or shouldn’t be) a one-way street; not just another advertising medium. Rather, understand that it’s a conversation – and a balanced conversation is always better. So … read, share, and participate in social media yourself. You’ll  find your content is much more likely to be shared (and linked to) in turn.