Want to increase the number of Likes on your Facebook Business Page and followers on Twitter? Make sure you’re tapping into your greatest asset: your current customer base. Why not offer current customers a little incentive for Liking your Business Page? It could be something as simple as a free cup of coffee or a small percentage off their next purchase. Be sure you’re asking your existing customers to follow you on social media whenever you can – in your newsletter, email communications and at your actual storefront if you have one.