Visage Social Media Primer

Priming Your Social Media Pump

“Getting to Know You” Client Intake Form

Nothing fancy, nothing formal here — just work through the questions below to help us understand your organization.

Company Name*
Primary Social Media Contact*
First Last
Primary Social Media Contact Email*
Tell us about your organization - what do you do?*
The quick "elevator pitch", here... what is your company, your division, your organization all about?
What are the primary goal(s) of your social media campaign?*
- Build company credibility
- Collect feedback
- Network / Connect
- Provide or enhance customer service
- Create / support a social media "community"
- Publicize events
- Enhance awareness
- Revenue growth
- Other
*
How do you excel? What does your company do better than the competition?
When people talk about your company, your brand ... how do you want them to think of or feel about your company? What would you like them to say?*
Let's talk "Customers / Clients"...
Describe your customers or clients - typical profession, gender, age, etc.*
What brings your customers to you? What *keeps* them with you? (Why do they choose you?)
List a few of your largest customers. What brought each of them to you?
Now, let's talk "Competitors"...
Who are your largest competitors? Who is up-and-coming?
Where is your market? Local? National? Global?*
What does your competition do better than you?
A little more about you...
Who are you "friendly" with in the market? Are there companies, associations or organizations that you're affiliated or aligned with?
How 'bout a giveaway? What does your organization have (or provide or do) that can be given away? (This could be hard goods, services, information, etc...)
Do you have a low-cost / low-impact widget or gadget or thingy that people really like? Bottle openers? Keychains? Doughnuts?
Does your company have leading, authoritative knowledge in particular areas? Is there information or content you can give away periodically that reinforces your reputation and respect?
Personify! If your organization was a living human, how would you describe it?
- Cutting edge
- Inventive
- Solid
- Formal
- Friendly
- Understanding
- Casual
- Outgoing
- Proactive
- Problem-solver
- Organic
- Trustworthy
- Warm
- Funny
- Masterful
- Laid back
- Relaxed
- Progressive
- Resourceful
- Calm
- Attentive
- Serious
- Authoritative
- Capable
- Energetic
- Businesslike
- Other
- Other
*
*
What kind of marketing plans are you currently following right now?
Are there statements, ideas, thoughts or messages about your company that you want to avoid spreading?
Any other pertinent information? Suggestions, tips, hopes, etc?
All done? Perfect! Hit "Submit" below to send your information our way.

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